Brands I've worked with
Trusted by big names.
Some clients I've recently worked with
Some clients I've previously worked with
I've spent 18+ years and over $1 billion in ad spend learning what actually works in advertising. Now I help brands, agencies, and media buyers stop making expensive mistakes and start scaling profitably.
No "hacks." No guru energy. Just hard-earned knowledge from running ads across hundreds of accounts, from scrappy DTC startups to Fortune 500s.
Your job isn't to get every ad, ad set, and campaign to have the ideal CPA or ROAS. Your job is to improve overall performance and increase scale efficiently. That's where I come in.
My bread and butter. I help you structure, test, and optimize campaigns so your spend compounds instead of just spending. Some higher-cost ads can actually lower costs across everything else. Most people don't realize that.
The ad industry is obsessed with polish. I'm obsessed with what stops the scroll. Sometimes the best performing ad looks like it was shot on a phone. Because it was. Ugly ads that actually convert.
Changes to your landing page can dramatically impact the performance of your ads and overall business. If your page doesn't convert, all that ad spend is basically charity.
BARRY IS THE MAN. He has so much knowledge to share, and more importantly, is 100% himself. Any time I have a chance to talk with Barry, I know it’s going to be a good one.
Barry Hott is the real deal. Barry is the most knowledgable person I have met when it comes to the ins and outs on the details of Facebook Ads Manager, ad buying strategies and it's various iterations over the years. What sets him apart is his knack for asking the tough questions and very tactical understanding of the Meta platform. Our account over 3xed in the time Barry worked with us.
Barry is an incredible mind in growth, and focuses on what works rather than what’s trendy. His self produced “ugly” ad quickly became a best performer in my last role (among many other high performing concepts that unlocked significant scale) and I’ve continued to apply those concepts in my current role to great success. I’d recommend working with him whenever you have the chance!
Barry got me to start looking at how I structure and test my Meta ads in a completely different way. I used to make all of me decision based on bad data or vanity metrics, but after my first session with Barry, he got me to change my mindset and develop strategies for creative launching that work with the Meta algorithms instead of against them, which allowed me to greatly increase my spend while lowering my cost per acquisition. DON'T BOOK A CALL WITH HIM, because I don't want everyone knowing this sh*t
I was fortunate to work with Barry for a few years while running Misen, and he's amazing. I get that he's known as the ugly ads guy - and sure he's probably better at performance creative than anyone I know. But I also interacted with him on many other topics including general ad ops/strategy, on-site CRO optimization, general merchandising tactics/AOV expansion - he's good at all of them and thinks like a founder, not a consultant. That is rare and deeply appreciated as a founder.
Your marketing and business questions answered with brutal honesty. Not what you want to hear, what you need to hear.
"The ROI of the call is truly limitless. He helped me change my perspective on how to think about the true function of landing pages via paid ads."