I was fortunate to work with Barry for a few years while running Misen, and he's amazing. I get that he's known as the ugly ads guy - and sure he's probably better at performance creative than anyone I know. But I also interacted with him on many other topics including general ad ops/strategy, on-site CRO optimization, general merchandising tactics/AOV expansion - he's good at all of them and thinks like a founder, not a consultant. That is rare and deeply appreciated as a founder.

Barry Hott is the real deal. Barry is the most knowledgable person I have met when it comes to the ins and outs on the details of Facebook Ads Manager, ad buying strategies and it's various iterations over the years. What sets him apart is his knack for asking the tough questions and very tactical understanding of the Meta platform. Our account over 3xed in the time Barry worked with us.

Barry is an incredible mind in growth, and focuses on what works rather than what’s trendy. His self produced “ugly” ad quickly became a best performer in my last role (among many other high performing concepts that unlocked significant scale) and I’ve continued to apply those concepts in my current role to great success. I’d recommend working with him whenever you have the chance!

Barry got me to start looking at how I structure and test my Meta ads in a completely different way. I used to make all of me decision based on bad data or vanity metrics, but after my first session with Barry, he got me to change my mindset and develop strategies for creative launching that work with the Meta algorithms instead of against them, which allowed me to greatly increase my spend while lowering my cost per acquisition. DON'T BOOK A CALL WITH HIM, because I don't want everyone knowing this sh*t